About us | Arcobalenofood

The main reference point for top quality craft food delicacies since 1979

Arcobalenofood was founded in 1979 by two salesmen and future partners who had the goal to raise the awareness of regional and local Italian craft delicacies, and make them popular, including wine. The growth of the food market in Italy played an important role, and from being a small family-run business, Arcobalenofood has become an important entrepreneurial reality in the craft food industry over the years. Also thanks to its ongoing investments and improvements.

A look at the food ecommerce sector Italy

In Italy, the Food eCommerce industry is still growing and in 2020 the online Food&Grocery market was worth €2.7 billion with a +70% increase compared to 2019 and a growth of €1 billion in terms of total amount: the highest ever.
The Food&Grocery industry includes different types of products: food and non-food, usually bought by Italians. Food represents 87% of the total purchases, including the product categories that you can also find on Arcobalenofood: from dry goods to alcohol and drinks.

In the last years more and more people have chosen to shop from home as a way of saving both time and money. In 2020, online food shopping has grown by 85 percent compared to 2019, reaching €854 million and representing 40% of the value of the entire food industry.

Food&Grocery online market

2020

Total amount

2,7mld €

+70%

Compared to 2019

Italians' choice

Online market

Most purchased products

dry goods

alcohol

drinks

Arcobalenofood and the online food and wine industry

Arcobalenofood is among the companies that sell niche and craft food products online, rarely found in traditional supermarkets. Among the most purchased products, there are long-lasting foods, sweets, pastries, and beverages.

In 2020 alone, online food and wine purchases were worth €589 million with a 63% growth compared to 2019. It is the same pandemic that has driven the digitalization of Grocery Food and transformed the industry by increasing the offer for the customer who decides to shop online.

The Mission of Arcobalenofood

Since 1979 to the present day, Arcobalenofood has been committed in searching and selecting the best food and confectionery delicacies, as well as identifying small and medium sized excellent producers. The company's goal is to satisfy customers by looking for craft food products and the best of local and regional food and wine. Not only that.

The mission of those who work in Arcobalenofood is to not only promoting products online and offline, but also delivering them through a digital supply chain and guaranteeing retail stores in Italy and abroad thanks to an increasingly fast and punctual service. In addition to this, the company also works with the goal of increasing the efficiency of suppliers.

The Vision of Arcobalenofood

Arcobalenofood works toward a very clear goal: becoming the main reference point in Italy for Italian and foreign top quality craft food delicacies. Arcobalenofood offers traditional products as well as the last food trends on the market. No wonder that Arcobalenofood is the main partner of international realities looking for the best Italian delicacies made by small niche producers.

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